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Promotion


Promoting Your Business is important for business success.  A promotional activity is any activity that you use to let potential customers and the public know about your business and its products and/or services.  Knowing how to Write Promotional Materials is an important skill for any entrepreneur.

Advertising is often the first things we think about when we talk about promotion.  Although it is costly, advertising can be effective if done well and focused on the right audiences. But there are other tools that many businesses use that cost less and keep their name and image out where it needs to be.

Publicity is a form of free advertising.  Using press releases to provide information to the media when something newsworthy happens involving your business or its products is an excellent way of promoting your business.

Public Relations involves managing the relationship between your company and its customers and the general public.

Sales promotion (ie. coupons, discounts, etc.) are another method of promotion.  Trade Shows are a method of promotion.  Personal selling (ie. Direct Marketing) is sometimes considered asto be another method of promotion.

Another aspect of promotion is the image projected by your business and its products/services.  All written materials should reflect your Company Image. That probably means developing a logo, some preprinted stationery and a Web site.

A Company Web Site is usually initially designed initially to provide general information about your company and its product.  It may evolve into an effective way of promoting your products.  Eventually you may sell your product through the Web site.

To successfully promote your business you may want to hone your Presentation Skills.

Additional information on promotion is available in the box at your right.

See Also
Publicity and Public Relations

Advertising

Company Image

Trade Shows

Web Promotion

Promotional Materials

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