Entrepreneurship is a skill that is at the heart of successful value-added agricultural business development. It unleashes creativity and innovation in finding better ways to doing things. However, it is poorly understood by most people. For example, successful entrepreneurs are not plungers and risk takers. Although they may take risks, the risk are carefully quantified and compared to potential rewards. Other misconceptions abound about entrepreneurship.
To provide you with a clearer picture of entrepreneurship, read What is an Entrepreneur? To test your own entrepreneurial skills use the Entrepreneurial Skills Assessment form.
The tool of entrepreneurs is innovation. Peter Drucker and Innovation provides you with an outline of how to use this tool.
More information on entrepreneurship is available in the box at the right.