Interview with Tim Morris, Minnesota Corn Processors*

View Video of the Entire Interview (16:55 min)
View Transcription of the Entire Interview

I. Introduction  (Video - 1:29 min)  (Transcription)

II. The Corn Industry  (Video - 0:25 min)  (Transcription)
        - Industry Discussion and Analysis

III. Industry Competitive Factors  (Video - 1:51 min)  (Transcription)
        - Competitors
        - Competitive structures
        - Products created from the corn wet-milling industry

IV. Industry Economic Factors  (Video - 1:23 min)  (Transcription)
        - Factors affecting approach for dealing with competition
        - Impact of commodity prices
        - Susceptibility of outside factors

V. Minnesota Corn Processors Insights  (Video - 0:37 min)  (Transcription)
        - Mission of the firm
        - Strategies for the firm

VI. The Firm's Market Approach  (Video - 1:59 min)  (Transcription)
        - Incentives for farmers to become members
        - Long-term benefits a farmer might expect

VII. Strengths, Weaknesses and Opportunities  (Video - 4:02 min)  (Transcription)
        - Capitalizing on strengths
        - Areas for improvement
        - Opportunities available to meet goals

VIII. Quality Characteristics and Incentives in Corn Milling  (Video - 2:56 min)  (Transcription)
        - Importance of quality
        - Ways to differentiate
        - Importance of other factors

IX. Corn Milling Cost Factors and Strategies for Competition  (Video - 1:54 min)  (Transcription)
        - Substantial energy costs
        - Importance of deregulation

X. Summary  (Video - 0:27 min)  (Transcription)


* Interview conducted by Jeff Katz, Kansas State University.