Interview with Steven Hunt, Chief Executive Officer*
View Video of the Entire Interview (28:45 min)
View Transcription of the Entire Interview
I. Introduction & Background Information (Video - 1:02 min) (Transcription)
II. The Beef Industry (Video - 1:06 min) (Transcription)
- Factors affecting the industry
- Opportunities present in global markets
III. U.S. vs Australian Beef (Video - 1:08 min) (Transcription)
- Differences between products
- Affects on world market
IV. U.S. Premium Beef (Video - 2:48 min) (Transcription)
- Origins of the company
- Industry segmentation
- Vertal integration in the industry
V. Membership Benefits of U.S. Premium Beef (Video - 3:54 min) (Transcription)
- Benefits of joining
VI. How to Become a Member (Video - 3:15 min) (Transcription)
- Instructions on how to become a member
VII. The Core Competencies of U.S. Premium Beef (Video - 1:26 min) (Transcription)
- Reasons for success
- Sharing the vision
VIII. The Differences of Cooperatives (Video - 2:56 min) (Transcription)
- Difference between closed cooperatives and traditional cooperatives
- Getting the right types of members
IX. Developing the Business Relationship (Video - 2:10 min) (Transcription)
- The process of finding a partner
- Setting up the relationship
X. The Meaning of "Premium" (Video - 2:40 min) (Transcription)
- Importance of the name
- Customer associations with the name
XI. Differences among Strategic Alliances (Video - 1:31 min) (Transcription)
- Differences in industry alliances
- Contractual arrangements vs ownership
XII. U.S. Premium Beef's Customers (Video - 2:09 min) (Transcription)
- Differences in local supply and demand
- East and West Coast markets
XIII. Competition (Video - 0:58 min) (Transcription)
- Industry competition
- Market competition
XIV. Connecting the Consumer to the Producer (Video - 1:37 min) (Transcription)
- Providing feedback
- Uniqueness of feedback
XV. Summary (Video - 0:15 min) (Transcription)
* Interview conducted by Jeff Katz, Kansas State University.