Advertising is widely used to promote a product or a service. Value-added agriculture is no exception. In fact, value-added agriculture provides some unique advertising opportunities and challenges.
Advertising is controlled communication about a product. Through symbols and language, it tells what a product or service can do for the consumer. A well developed overall advertising program can tell consumers what a product or service can do for them compared to similar products on the market. If consumers are convinced, they will buy the products.
To help you understand and use advertising, review A Primer on Advertising. Another place to help you get started is Advertising Your Business. Advertising comes in a variety of forms. Evaluating Alternative Types of Advertising helps you assess the advantages and disadvantages of the various forms including radio, TV, newspapers, etc.
For more information on advertising, see the box at the right.