Creating an Image

The Importance of a Company Image – Small Business Notes -- Your company image sets the stage for how receptive a target audience is for your messages.

Business Image – Small Business Notes -- It is no longer enough just to sell your service or product. You need to aim your service or product at a particular market and inform that market of your product or service.

Developing Your Company Image – Small Business Notes -- What visions, feelings and thoughts come to mind when you think of Walmart, Johnson & Johnson, Ben & Jerry's Ice Cream or Nike?

Creating a Company Image – Small Business Notes -- A company image is an intangible item (you can't touch it or feel it), but it's as important, if not more so, than the raw materials you fashion into a tangible product, machinery you use to make products or your product inventory.

Company Image and Positioning – Small Business Notes -- It's impossible to discuss the concept of a company image without including its relationship with both product and market positioning.

Company Image and Marketing Communications – Small Business Notes -- Your company image can make your marketing communications efforts more or less effective than they would be on their own.

Choosing a Logo

Take Time to Design your Logo – Missouri Department of Agriculture -- Every business could use a logo, whether it’s used only on items such as business forms and cards, or as part of a greater integrated marketing program.

How to Choose a Logo for your Business – Small Business Notes -- A good logo is what helps your public remember your business.

Ready Made Logos -- You can choose from hundreds of unique designs.