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Creating a PowerPoint Presentation

Christa Hartsook Christa Hartsook                                                 Written, February 2006
Communications Specialist
Ag Marketing Resource Center

Iowa State University Extension
hartc@iastate.edu


PowerPoint presentations can be effective tools to communicate your message to a large audience. However, they can also be over-used, structured incorrectly and damaging to your overall message you wish to convey.

First, determine if you need a PowerPoint presentation. What is your objective in speaking with your audience. Are you merely discussing ideas? Then skip the formal presentation. Are you lecturing to a class? Prepare the PowerPoint. Or, if you are somewhere in the middle – say trying to inform clients or potential customers of your products and services, it probably depends on the setting, number attending and your ease with speaking before a group and using PowerPoint.

If you determine you do need a PowerPoint, the following is a logical way to keep things structured within your presentation.

Organization
  • The first slide should have your presentation title, your name, your title and the date of the presentation.
  • The following slide should be an outline of what you will discuss in your presentation.
  • Stick to the main points.

Points

  • Slides should always be in point form – do not use complete sentences and entire paragraphs in your presentation.
  • You should use a maximum of six points per slide.
  • Avoid wordiness and use key words only throughout your presentation.
  • Your speech will add in the other words, phrases, examples, etc., that you want to cover, but should not put into a PowerPoint.

Animation

  • PowerPoint allows slides and points to be animated.
  • It is generally thought to be a good rule of thumb that animating your points to show one point at a time is a good thing. It keeps attention focused on your presentation, prevents reading ahead and interests those in attendance.
  • However, slide animation where slides are coming in from all directions with flashy sound effects, multiple colors, etc., is not a good thing. This is too distracting for the reader and looks unprofessional.
  • Whatever animation you incorporate into your presentation, use it consistently. If you select that each bullet point should slide in from the left one at a time, do that throughout the entire presentation.

Font

  • Your main font points should be 28 points.
  • Use a standard font like Arial – not something difficult to read onscreen.
  • Do not go below 18 points in PowerPoint.
  • It becomes too difficult to read.
  • Do not use all capital letters in your presentation – it looks like you are shouting at the reader.

Color

  • Use a simple background – do not use a wildly patterned background distracting to the reader.
  • Use a contrasting font color.
  • Using a different font color for each point is distracting and unnecessary.

Clip Art

  • Use it only if it assists. Adding trite clip art is worse than having no graphics at all.
  • Use graphs, charts, etc., where appropriate throughout your presentation.

Spelling and Grammar

  • Proof your slides for spelling mistakes, the use of repeated words and any grammatical errors.
  • Have someone else read the presentation as well.

Conclusion

  • Use a concluding slide to sell your presentation.
  • Conclude by asking for questions and giving your contact information.

 
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