Promotion Basics

Marketing Your Farm or Ranch – Colorado State University Extension -- Value-added product development requires a promotional marketing plan.

Promoting Your Business – Small Business Notes -- Promotion refers to marketing activities that create awareness of your business and/or product.

15 Foolproof Ideas for Promoting Your Company – Business.gov -- Ideas to successfully promote your business.

How do I Develop Marketing Communications or a Sales Message – Urban Wallace Associates -- The key to developing a marketing or sales message for a Brand is a well thought out strategy.

Getting Noticed on a Shoestring – Mplans.com -- There are many ways to get your business noticed without spending a great deal of money--read this article to learn how.

Promotion Plans

Promotion Plan – Small Business Notes -- So you have a product and have set your price. Will the world come running to your doorstep?

Promotional Ideas – CCH Business Owner’s Toolkit -- Once a small business has determined both its business positioning strategy and the size of the promotional budget, specific promotional activities can be selected.

Developing a Promotion Plan – Government of Alberta -- Creating an image and developing a promotional package are ways to show customers you mean business.

Planning Promotional Programs – CCH Business Owner’s Toolkit -- Outlines the steps you need to take to create a comprehensive promotional game plan.

Agricultural Business Strategies: Developing a Promotional Plan – Agriculture, Food and Rural Development, Alberta, Canada -- This factsheet discusses how to create a product image and incorporate this image into a promotion package.

Helpful Tips for Improving the Visual Appeal of Marketing Materials - Oklahoma State University Extension -- Following simple design rules will improve the impact of promotional and marketing materials.