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Target and Specialty Markets Links

Target Marketing 
Niche Marketing – Texas A & M University Extension – Niche marketing is targeting a product to a small portion of a market.

Target Market – Small Business Notes -- The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market.

Market Segmentation – Businessplans.org -- The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering.

Finding Customers: Market Segmentation – Ohio State University – A business that targets specialty markets will promote its products more effectively than a business aiming at the "average" customer.
 
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