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Target and Specialty Markets


A target market is a narrowly defined group of willing buyers of a product/service.  For example, the target market for your organic beef product may be high income housewives.  So, the search for your target market is the search for the type of buyer most willing to buy your product/service.  Marketing Research (link) is often needed to identify your target market.

The target market is the group of buyers on which you will focus your marketing efforts.  Your Promotion plans will also be directed towards your target market.  Your Product Distribution (link) plan needs to provide your product/service in a convenient location for the targeted buyers to purchase.

There are several new and emerging potential Marketing Targets for value-added groups to consider.

A specialty or niche market is a unique set of willing buyers.  For example, a specialty market may be defined by the ethnic background of the group of willing buyers.  Or it may be defined as willing buyers who are conscious of the health benefits of the products they buy.  A specialty market may be the target market for your product/service.  Once again, Market Research may be needed.

Collective Marketing Arrangements for Geographically Differentiated Agricultural Products examines the incentive of agricultural producers within a specific geographic region to differentiate and collectively market products.

Ethnic Marketing is an important marketing specialty or segment.

See Also

Marketing Overview

Customers and Consumers

Pricing

Sales

Selling to the Government

Branded Products

Food Markets - Attribute Marketing

Food Markets - Antibiotic Use

Food Markets - Functional Foods

Food Markets - Genetically Modified Foods

Food Markets - Natural Foods

Food Markets - Organic Foods

Food Markets - Trans Fats

Energy Markets

Tourism Markets

Specific Commodity and Product Markets

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