Value-added businesses find that creating a Web site is an effective way of promoting their business and its products/services.  Creating a Web presence may seem like a daunting task but it can be accomplished relatively easily.

However, creating your Web site is only the beginning.  You must continually update your Web site and promote the site to the audience you want to reach.  You should periodically review the information posted on your site to make sure the information is correct and current.  The Web site provides an image of your business.  If the information on the site is old and out of date, visitors will get the same impression of your business.

Promoting your Web site and inviting people to visit it is one of the most difficult aspects of have a successful Web site.  You may consider making a plan of how you will reach your target audience for the site.

To help you understand how to create a Web site read Creating your Web Site.  Another part of creating a Web site involves Domain Names.  For those of you interested in actually marketing your products/services on-line and conducting business over the Internet, visit the section titled Email Marketing and Electronic Commerce.

For more information on creating a web site and using it to promote your business and its products, see the box at the right.