In this section you can identify the competitors in your market and how you will compete against them.

You may want to consider the following points:

• Identify similar products/services in the market that are direct competitors to your product/service.  
• Compare your product/service to these products/services (ie. features, service, quality, price, distribution, brand, etc.). 
• Describe the companies that produce these products/services. 
• Describe the concentration within the market (ie. large number of small players or small number of large players). 
• Describe the current competitive intensity within the market (cutthroat competition or live and let-live). 
• Describe the ease of entry of competitors into this market (can competitors easily enter the market and driving prices down). 
• Describe how you will compete against these competitors and their products – ie. low cost, niche market, product differentiation, etc.

More information is available on Competition.