Describe forces outside of your business and beyond your control that effect the functioning of your business and the market for your product/service.  These are economic, societal, technological and governmental forces affecting your business on a regional, national and international basis.

Below are topics you may want to include in your environmental analysis.

Economic

• Interest Rates 
• Inflation Rate 
• Unemployment Rate 
• Exchange Rate 
• Other

Societal

• Environmental Trends 
• Consumer Trends 
• Demographics 
• Other

Technological

• New technology that may affect the introduction of competitor’s products. 
• New technology that may make the technology for making your product obsolete. 
• New technology that may affect your operations or the operations of your competitors.

Other

• Governmental
• Policies and Programs 
• Regulations 
• Incentives 
• Financing 
• Other