Idea Assessment Links 

Marketing for the Value-Added Agricultural Enterprise – University of Tennessee Extension – Concepts, Practices and Principals for Planning, Developing and Evaluating New Market Opportunities.

Exploring the Potential for New Food Products – Mississippi State University Extension -- Provides information you can understand and use to avoid investing time and money in developing a product that may have little chance for success in the marketplace.

Evaluating the Potential for Success for Value Added Products – University of Tennessee Extension – Complete these tools and get a broad assessment of value-added market success.

Identifying Your Next Big Opportunity - HBS Working Knowledge - How do you identify a big opportunity, go after it, and execute it?

Identifying Alternatives – What are the Possibilities? – Agriculture, Food and Rural Development, Alberta, Canada -- You will rank six specific enterprise ideas.  You can then pick one of the enterprise ideas to use in performing the marketing, production, profitability and financial feasibility evaluations.

Radical Change, Entrepreneurial Opportunity – HBS Working Knowledge – A key to exploiting radical technological change is to clear you vision of historical constraints and see new opportunities with a fresh perspective.

Evaluating Your Business Idea FAQ - NOLO Law for All - Thanking about starting your own business? Here are some questions you should ask yourself before you get started.

How Do I Initially Assess the Opportunity for a New Product or Service Idea? – Urban Wallace Associates -- Three questions must be answered in deciding whether or not a new product or service idea is worthy of pursuit. The answers reveal whether or not there is a "basis for interest" to go ahead with development and testing.

Getting New Business Ideas - PlanWare - Information on the process of developing a business idea through implementation.