In this section you can describe why and how customers will buy your product.  More specifically, you can describe that there are willing buyers  for your product.

Below are items you may want to address in your marketplace analysis.

• Describe and define the market. 
• Is it a specialty or niche market? 
• What sets the market apart from other markets? 
• Describe the current size, the forces driving the market and the speed at which it is growing. 
• Identify major customer segments and key customers in this market.

More information is available on Market Research.

More information is available on Marketing Plans.