Mission Statement

Focusing your Dreams: Creating a Mission Statement – University of Maryland Extension -- Mission statements are popular in today's business world.

Developing Vision and Mission Statements – Purdue University Extension – Looks at the underlying reason for a business to exist, its vision and mission.

Developing a Mission Statement – Business Owner’s Toolkit -- A company mission statement can be a powerful force to clearly define your company's purpose for existence.

How to Write a Mission Statement – The Grantsmanship Center – Every organization has a purpose or reason for existence.

Mission Statement – Businessplans.org -- The mission statement should be a clear and succinct representation of the enterprise's purpose for existence.

How to Develop a Mission Statement – Leader to Leader Institute – Changing the mission -- or creating an organization's first mission statement -- is a process of gathering ideas and suggestions for the mission and honing them into a short, sharply focused phrase that meets specific criteria.

Mission and Vision

Why Vision Matters More Than Ever – HBS Working Knowledge -- A clear corporate vision—not a vision statement—improves organizational performance and attracts top talent.

Creating a Vision – Education Leadership Toolkit – When visioning ask yourself, "What is our preferred future?"

Mission, Values and Vision – Small Business Notes -- Some of the most overused and misunderstood words in the planning lingo are mission, vision and values.

Goals and Objectives

Farm and Ranch Goal Setting (Strategic Planning) – Kansas State University Extension

Goals Setting – Kansas State University Extension -- How do people set realistic goals and expectations? One way to make goals more realistic is to begin by examining values. Values guide our day-to-day ways of feeling, thinking and behaving.

How to Use Goals to Achieve Business Success – Purdue University Extension – Goals and objectives are particularly useful in starting a business.

Defining your Business through Goals and Objectives – Purdue University Extension – How a new venture will fit with your personal and business goals.

Setting Group Goals – Montana State University Extension -- One measure of group effectiveness is how well a group accomplishes its goals.

Setting Goals and Objectives – Education Leadership Toolkit -- Goals are simply a clear statement of the vision, specifying the accomplishments to be achieved if the vision is to become real.