In this section you can provide a clear description of the product(s) and/or service(s) provided by your business.

You may want to consider the following points in preparing this section.

• Describe the product or service and its features.
• Is the product ready for the market or in development (if so, what stage of development and what obstacles remain)?
• Is the product a consumer product, ingredient, commodity, etc.
• Describe what is unique or different about your product/service.
• Compare the product and its features to those of competitors.
• Describe how the product will be packaged and any specific features of the package.
• Have sales actually been conducted or has product acceptance been tested with consumers. Describe sales results to date or product testing results.

More information is available on Product Development.