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Beef, Direct Marketing


Overview

Direct marketing is selling food and farm products directly to consumers without using an intermediary. This may include direct sales to grocery stores, restaurants, door-to-door and freezer sales and Internet marketing.  April 2008 . . . Beef, Direct Marketing


Marketing

Processing/Manufacturing

Production

  • Adding Value to Beef Production, Iowa State University Extension Value-Added Agriculture - This Web site gives readers an overview of various beef production alternatives.
  • Cattle Production: Considerations for Pasture-Based Beef and Dairy Producers, Appropriate Technology Transfer for Rural Areas (ATTRA), 2007 - This publication highlights intensively-managed rotational grazing (also called management-intensive grazing or planned grazing) and other practices producers are using to provide customers with nutritious food.
  • Where's the Beef? Small Farms Produce the Majority of Cattle, Agricultural Outlook, Economic Research Service, USDA, 2002.

Businesses/Case Studies

  • Agriculture Alternative Ag - This site provides names, contacts and specific commodities, including beef, marketed directly from Jackson County, Iowa.
  • Chariton Valley Beef - This  producer alliance operates in Iowa and Missouri, assisting members to increase profitability in the beef industry. Their newest program markets high-quality, locally grown beef directly to consumers.
  • Lasater Grasslands Beef - Cattle finished on grass in Colorado and both direct marketed to the public and offered in retail stores.
  • Raising Natural Beef, The New American Farmer, SARE, 2005.
  • Rural Illinois Farmer Direct Markets Beef, Market to Market, Iowa Public Television, 2002 - Armin Hesterberg direct markets Belgian Blue beef.
  • Western Minnesota Natural Farm Produce - These western Minnesota producers market natural farm produce directly to consumers. Each operation has its own link on the site, detailing products for sale to the consumer.


Links checked April 2008.

 
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