Overview
Several producers have turned to direct marketing their lamb enterprises by developing and expanding on the niche to market directly to consumers, bypassing traditional marketing channels. Reasons for direct marketing include the opportunity to capture a greater share of the food dollar. The value farmers currently contribute to food expenditures accounts for just 19 percent of the total value. April 2008 . . . Direct Marketing Lamb
- Direct Marketing Lamb to Niche and Ethnic Markets, University of Illinois Extension - This document summarizes religious and ethnic market opportunities for lamb.
- In the Eyes of the Law, Legal Issues Associated with Direct Farm Marketing, University of Minnesota, 2002 - Authored by attorneys, this publication provides insight into liability issues and steps to reduce risks any time the public comes onto farm property. Cost: $10. To order by phone, call 612-624-4900 or visit www.extension.umn.edu/catalog/.
- Meat, Livestock, Poultry and Eggs Analysis, Foreign Agricultural Service, USDA.
- Neil Hamilton is the author of the Legal Guide for Direct Farm Marketing, Drake University Law School, Agricultural Law Center. Cost: $20. Contact the bookstore at: sbabookstore@drake.edu
- Sheep and Goat Marketing, A joint project by the University of Maryland and Cornell University - This Web site features educational information on topics including carcass traits, marketing strategies and ethnic holidays.
- Sheep and Goat Marketing Page, Susan Schoenian, University of Maryland Cooperative Extension - This site lists links to market sources, lamb and wool markets, live and carcass grading, and food safety tips.
- Sheep, Lamb and Mutton, Briefing Room, Economic Research Service, USDA.
- Alternative Farming Systems Information Center (AFSIC) - Provides information on organic food production, sustainable agriculture and community-supported agriculture. It is supported, in part, by USDA's Sustainable Agriculture Research and Education program.
- Body Condition Scoring of Sheep, Oregon State University, 1994 - Two research trials found that ewe body condition score at lambing had an effect on total pounds of lamb weaned per ewe.
- Decision Aids to Determine Budgets and Carcass Yields of Lamb, Direct and Local Meat Marketing, University of Kentucky - These online tools help producers calculate costs and potential carcass yields.
- Off-season & Holiday Lamb Production, Penn State University, 1994 - This site provides management and marketing information and a sample budget for off-season and holiday lambs.
- Sustainable Sheep Production, Appropriate Technology Transfer for Rural Areas (ATTRA) - This online document covers grazing, lambing, alternative health management and innovative marketing ideas.
- Cory Value-Added Business Synopsis, Ag Marketing Resource Center - Cory's Country Lamb details how Central Iowa producers direct market their lamb crop.
- Dakota Lamb, Hurley, South Dakota - This family-owned business feeds their lambs grain and hay and does not give them any antibiotics.
- The James Ranch, Penn Valley, California - This ranch sells naturally raised lamb directly to consumers and local gourmet restaurants.
- Pinn-Oak Ridge Farm, Delavan, Wisconsin - At this farm, they sell fresh, wholesale lamb to more than 40 retail outlets in Wisconsin and Illinois. The farm also takes online orders for its corn-fed lamb.
- Touchstone Farm, Virginia Piedmont outside of Washington, D.C. - This farm markets pasture-fed natural lamb along with wool and fleeces. The farm claims to be the first sheep farm in the United States to be certified humane by Humane Farm Animal Care.
Links checked February 2008.
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