Overview
Direct marketing allows producers to bypass traditional marketing channels and sell directly to consumers. Methods of direct marketing include Internet sales and farmers’ markets. April 2008 . . . Pork, Direct Marketing
- Pork Marketing Alternatives, Appropriate Technology Transfer for Rural Areas (ATTRA), 2004 - This study explains alternative marketing methods, such as direct, niche or organic-labeled pork.
- Decision Aids to Determine Budgets and Carcass Yields of Pork, Direct and local meat marketing, University of Kentucky - These online tools provide producers a way to calculate costs and potential carcass yields.
- Ag Marketing Service (AMS) Farmers Markets Find a Farmers Market in Your State - This web site provides a national directory of farmers markets listed by state. It includes other helpful links.
- Factors Affecting Pork Consumption (pdf), Economic Research Service, USDA, 2005 - Pork ranks third in annual U.S. meat consumption. This report analyzes existing and potential pork consumption trends using demographic data.
- Fresh Cut Pork Distribution Summary, Leopold Center and Center for Transportation Research and Education, Iowa State University, 2007 - This document summarizes the amount and value of fresh cut pork that annually moves through the U.S. food distribution system.
- Legal Requirements for Marketing Pork Products, Adding value to live hogs - This eight-page pamphlet was developed by the Iowa Pork Producers Association.
- 2001 Economic Impact of Directly Marketed Livestock in Iowa, Iowa Department of Agriculture and Land Stewardship - Cooperative Development Services surveyed licensed meat processors in Iowa to analyze the scale and economic impact of livestock directly marketed to consumers.
- Safety of Fresh Pork From Farm to Table, Food Safety and Inspection Service - This site overviews pork inspection, retail cuts, how long consumers can store fresh and frozen pork and how long it takes to cook pork.
- Albright Swine Farms of Coldwater, Michigan, markets freezer meat, roaster pigs and club pigs from its Web site.
- Attracting Consumers with Locally Grown Products, Food Processing Center, Institute of Agriculture and Natural Resources, University of Nebraska-Lincoln, 2001 - This research study summarizes the results of a survey of 500 households in Nebraska, Iowa, Missouri and Wisconsin. The primary grocery shopper of each household was surveyed for attitudes and opinions on locally grown and produced food, including organic and all-natural food and meat purchasing behaviors.
- Farm-Branded Food, Cooperative Partners Online magazine, 2003 - This article tells how a central Iowa pork producer group is building its own “Our Family Farm” brand.
- Fresh Air Pork: Is Direct Marketing the Answer? , Pork Niche Market Working Group Update, January-February 2003 - Iowa producer Tom Frantzen shares lessons learned from direct marketing his pork.
- One Pork Chop at a Time, Direct Marketing and Audubon County Family Farms, The North Central Initiative for Small Farm Profitability, 2004 - This case study tells how one farm uses farmers’ markets and direct sales.
- Reicks View Farms of Lawler, Iowa - This fifth-generation Iowa farm sells pork directly through its Web site.
Links checked February 2008.