General Direct Market Information
- Attracting Consumers with Locally Grown Products, Food Processing Center, Institute of Agriculture and Natural Resources, University of Nebraska-Lincoln - This 2001 research study summarizes results of a survey of 500 households in Nebraska, Iowa, Missouri and Wisconsin. The primary grocery shopper of each household was surveyed for attitudes and opinions on locally grown and produced food, including organic and all-natural food and meat purchasing behaviors.
- Certified Organic Restaurant Links with Organic Cooperative, Market to Market, Iowa Public Television, Feb. 21, 2003 - A certified organic restaurant in Washington, D.C., sources part of its produce from a Pennsylvania cooperative.
- The College Food Project, University of Wisconsin-Madison Case Study, University of Wisconsin - Two separate university food service operations are involved in buying organic and farmer-direct foods.
- Direct Ag Market Moves in New Directions, University of Wisconsin - This article reviews the changes taking place in direct marketing products to consumers.
- Direct Marketing Today, Challenges and Opportunities, Ag Marketing Service, USDA, 2000.
- Direct Marketing with Value-added Products, University of California, Davis - A case study on how farmers developed their direct markets.
- Grocery Stores Promote Locally Grown Food, Market to Market, Iowa Public Television, Feb. 28, 2003 - The success of farmers’ markets is spawning an effort to develop stronger local food systems.
- How to Direct Market Farm Products on the Internet, USDA - This publication provides basic information to farm direct marketers who are interested in selling their products online or using a Web site to publicize their farm or products.
- Iowa Farmers Turn to Fruit, Vegetable Crops, Leopold Center, Iowa State University, Fall 2002 - Article from newsletter on the increase in fruit and vegetable sales from farms in Iowa.
- Distribution and Sales, Business Basics for Alberta Food Processors.
- Mass Market Meets Small Producers, Market to Market, Iowa Public Television, Dec. 27, 2002 - A Massachusetts-based produce broker is helping producers with new avenues for marketing.
- Northeast Iowa Local Food Project, Market to Market, Iowa Public Television, Dec. 13, 2002 - A local food project introduces restaurants and institutions to farmers who can grow food to complete a business’ menu.
- Grocery and Hotel, Restaurant and Institutional Study, Practical Farmers of Iowa, Field to Family Project - This study was completed to quantify the potential of the hotel, restaurant and institution market and the potential benefits to producers for serving it.
- Selling Directly to Grocery Stores and Restaurants - Remarks Made at the Washington State Small Farmers Conference, November 2, 2003, Yakima, Washington, by Ron Matsumura, Matsumura Farm and President, Yakima Farmers’ Market, November 2002.
- A Tale of Two Local Food Projects: Communities as Well as Producers See Benefits, Leopold Letter, Iowa State University, Summer 2003 - Two local food projects in Iowa have resulted in additional opportunities for area business owners and farmers.
- Western Profiles of Innovative Agricultural Marketing was published by the Western Extension Marketing Committee to highlight and examine some of the key ingredients of how several operations in the West have migrated from a traditional commodity focused business into a successful direct marketing enterprise.
- Links to Other Sites
Links checked February 2008.
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