- Alpaca Lies? Do Alpacas Represent the Latest Speculative Bubble in Agriculture? Agricultural Issues Center, University of California. January 2006
- An Assessment of Market Shares of California Agricultural Exports in 2002. AIC Issues Brief No. 24, March 2004.
- Appellation, Variety, and the Price of California Wines. This research paper by Oh Sang Kwon, Hyunok Lee, and Daniel A. Sumner shows how variety and California appellation interact to affect premium wine prices. University of California Giannini Foundation of Agricultural Economics. ARE Update. Vol. 11, No. 4, March/April 2008.
- Bee-conomics and the Leap in Pollination Fees. University of California Agricultural Issues Center paper describing honeybee supply and demand issues and the operation of the pollination market. Commercial pollination services are mostly provided by honeybees through a long-standing and well-organized market. Recently, honeybee pests and other problems have reduced available supplies, while expansion of almond acreage has increased peak-season demand. The resulting leap in pollination fees follows from these market fundamentals. April 2006
- The Changing Marketplace for California Crops: Focus on Fruits and Vegetables Department of Agricultural and Resource Economics, University of California, Davis. A summary of production and market trends. PowerPoint presentation. March 2005.
- Consumer Acceptance of Agricultural Biotechnology: A Market Experiment with Conventional and Biotech Sweet Corn. University of California Agricultural Issues Center. A report on the analysis of a consumer survey conducted by Pennsylvania State University. March 2005.
- Current Economic Trends in the California Wine Industry. The number of wine grape growers is growing slowly but the number of wineries has doubled in the past decade. Rachael E. Goodhue, Richard D. Green, Dale M. Heien and Philip L. Martin. University of California Giannini Foundation of Agricultural Economics. ARE Update. Vol. 11, No. 4, March/April 2008.
- Demand, Supply, and Trade: National and Northwest Raspberries, Blueberries, Strawberries, Sweet Corn, and Snap Beans
- Does 5-a-Day Pay. AIC Issues Brief no.27. A 6-page summary. This study examines potential gains to growers from increasing consumption of fruits and vegetables to recommended levels in a cancer prevention diet. September 2004.
- An Analysis of the Costs and Benefits to Consumers and Growers from the Consumption of Recommended Amounts and Types of Fruits and Vegetables for Cancer Prevention. The full 66-page report to the California Department of Health Services and California Nutrition Network. University of California Agricultural Issues Center. April 2004.
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The Evolving Global Marketplace for Fruits and Vegetables (pdf). Agricultural Issues Center, University of California and the Department of Agricultural and Resource Economics, University of California, Davis. Looks at the fruit and vegetable growth, particularly the fresh produce sales and the implications that has globally. April 2003.
- Global Retailers Enhance the Effects of Food Industry Globalization: Get Ready!, (pdf) Agricultural Issues Center, University of California and the Department of Agricultural and Resource Economics, University of California, Davis. Presentation on global retailers, trends, consolidation and their role in the food industry. April 2003.
- International Approaches to the Labeling of Genetically Modified Foods (pdf). Agricultural Marketing Resource Center, Agricultural Issues Center, University of California - The United States accounts for two-thirds of bioengineered crops produced globally. The purpose of this article is to discuss international approaches to GM labeling and to shed some light on why the approaches vary so much across nations. March 2003.
- Marketing California's Agricultural Production. Chapter 4 in California Agriculture: Dimensions and Issues. University of California Giannini Foundation of Agricultural Economics, 2004.
- Minimum Quality Standards, Industry Self Regulation, and Economic Welfare. This paper by Tina L. Saitone and Richard J. Sexton at the University of California, Davis addresses the impact of producers collectively imposing minimum quality standards (MQS) on their own industry. One benefit of an imposed MQS is that it enhances quality in production, however with a voluntary program, consumers actually lose and it may create a net loss to the economy as a whole. February 2008.
- Recent Trends in the California Wine Grape Industry. Over the last 30 years the wine grape industry has expanded rapidly in acreage and production. As shown in this paper by Richard Volpe, Richard Green, Dale Heien and Richard Howitt growth has has been driven by changes in consumer demand and has not been uniform across grape varieties or in the major growing regions. University of California Giannini Foundation of Agricultural Economics. ARE Update. Vol. 11, No. 4, March/April 2008.
- Religion, Religiosity, and the Consumption of Timesaving Foods. This draft paper demonstrates the importance of socioeconomic factors such as religious affiliation, age, and intensity of belief in demand for food. It demonstrates that intensity of belief affects lifestyle and has a significant affect on portfolio of foods consumed. It is important for marketers to know how religion and other belief systems affect consumers' food preferences and the extent to which consumers adhere to religious or cultural norms. August 2005
- Religion, Religiosity, Lifestyles and Food Consumption. University of California Giannini Foundation of Agricultural Economics. ARE Update, Vol. 8, No. 2, November/December 2004.
- A Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market analysis Tool. Center for Agricultural and Rural Development, Iowa State University. This paper analyzes the conjoint method to examine the relative utilities of a set of beef steak characteristics considered by a national sample of U.S. consumers and undergraduate students at a business college and in an animal science department. August 2006
- Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers
- Trends in U.S. Fresh Produce Marketing California Fresh Produce and Floral Council, Oakland, California. Value-added (fresh-cut produce) is emphasized. PowerPoint presentation. September 2004.
- The Welfare Economics of a Money-back Guarantee in Retailing. Analyzes the welfare economics of money-back guarantees for products provided by monopolies facing heterogeneous consumers. University of California Agricultural Issues Center. April 2005.
- Trends in the Marketing of Fresh Produce and Fresh-cut Products. Roberta Cook. Agricultural Issues Center University of California, November 2007.
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