- An Alternative Natural Beef Production System: A Differentiation Strategy for California Producers and Packers, University of California Giannini Foundation of Agricultural Economics, ARE Update, Vol. 8, No. 1, 2004.
- Appellation, Variety, and the Price of California Wines. This research paper by Oh Sang Kwon, Hyunok Lee, and Daniel A. Sumner shows how variety and California appellation interact to affect premium wine prices. University of California Giannini Foundation of Agricultural Economics. ARE Update. Vol. 11, No. 4, March/April 2008.
- Business Organization and Coordination in Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa, Center for Agricultural and Rural Development (CARD), Iowa State University, 2005. This paper looks at the business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa pork niche-marketing firms. The authors describe and analyze each firm's management of key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing.
- Can Quality Revitalize the Alaskan Salmon Industry?, Center for Agricultural and Rural Development (CARD), Iowa State University, 2004 - Declining salmon prices, due primarily to expansion of farmed salmon production, have reduced revenues for Alaska’s wild salmon fisheries by roughly 62 percent over the past 10 years. One possibility for reversing this trend is to differentiate wild and farmed salmon in consumer markets through quality improvements and marketing. A conceptual model is used to highlight the challenges that Alaska’s wild salmon industry must overcome before the industry is likely to see significant revenue gains from increased quality.
- Clusters of Grapes and Wine, Rolf A.E. Mueller and Daniel A. Sumner, 2006 - This research paper discusses the theory of clusters and the competitiveness and spatial organization of the California wine industry. University of California Agricultural Issues Center.
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Collective Marketing Arrangements for Geographically Differentiated Agricultural Products: Welfare impacts and policy implications, Midwest Agribusiness Trade Research and Information Center (MATRIC) Working Paper 06-MWP 9, Iowa State University, 2006 - This paper examines the incentive of agricultural producers within a specific geographic region to differentiate and collectively market products.
- Costs and Benefits of Marketing Differentiated Beef through Process Verified Systems, University of California Agricultural Issues Center, 2005 - This reports on analysis conducted at Kansas State University on the costs of developing and implementing a process-verified program. Extensive producer interviews provided input.
- Current Economic Trends in the California Wine Industry. The number of wine grape growers is growing slowly but the number of wineries has doubled in the past decade. Rachael E. Goodhue, Richard D. Green, Dale M. Heien and Philip L. Martin. University of California Giannini Foundation of Agricultural Economics. ARE Update. Vol. 11, No. 4, March/April 2008.
- Demand, Supply, and Trade: National and Northwest Raspberries, Blueberries, Strawberries, Sweet Corn, and Snap Beans
- The Economics of Brands. University of California Agricultural Issues Center, 2005 - This working paper presents a framework for producers of brands to determine the price premium based on the information of consumers' willingness to pay and the extra marginal cost required to produce brands.
- Effects of Price Premiums for Multiple Product Attributes on Product Quality, Corinne Alexander, Rachael E. Goodhue, Sandeep Mohapatra, and Gordon C. Rausser, 2006 - Alexander, et al. examine how growers respond to price incentives and how these incentives interact for two important processing tomato quality attributes: limited use tomatoes and material other than tomatoes.
- Fit Risk: Secondhand Market versus Money-back Guarantee, 2005 - Analyzes effects of two post purchase mechanisms (money-back guarantees and secondhand markets) in reducing the fit risk consumers may face when they purchase products.
- Grassfed Certification: The Case of the Uruguayan Beef Industry, University of California Agricultural Issues Center, 2005 - Kansas State University and ORT University report on the development and operation of Uruguay's beef traceability (DIOSE) program and industry. Discusses whether U.S. producers could benefit from USDA Process Verification certification for grassfed beef production systems.
- Guaranteed Tender Beef: Opportunities and Challenges for a Differentiated Agricultural Product, Center for Agricultural and Rural Development (CARD), Iowa State University, 2004 - This paper provides a summary and analysis of the literature on beef tenderness assessment and its use for classifying beef according to quality in order to cash in on the premiums consumers are willing to pay for guaranteed tender beef.
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- Industry-Mandated Testing to Improve Food Safety: the New US Marketing Order for Pistachios, AIC, University of California - This study investigates the federal marketing order and outlines how collective action in the form of a marketing order can serve as a useful tool to ensure a safe food product and increase benefits to producers and consumers.
- Managing Quality Under Heterogeneous Consumer Demand and Product Quality, Center for Agricultural and Rural Development (CARD), Iowa State University, 2005 - Based on accepted advances in the marketing, economics, consumer behavior and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of varying customer tastes or expectations for quality.
- Marketing California's Agricultural Production, Chapter 4 in California Agriculture: Dimensions and Issues, University of California Giannini Foundation of Agricultural Economics, 2004.
- Marketing Institutions, Risk, and Technology Adoption, 2005 - This preliminary draft paper aims to combine the results from several lines of research to analyze how marketing activities can be both risk and transaction-cost reducing and, therefore, enhance adoption. It provides a new framework for adoption that takes into account the influences of both extension and word of mouth with marketing tools like advertisements, sampling, demonstrations, etc.
- Meat Traceability in Japan, Center for Agricultural and Rural Development (CARD), Iowa State University, 2003 - A series of food safety crises, the discovery of bovine spongiform encephalopathy (BSE) in the domestic cattle herd and a series of labeling scandals in Japan have shaken the trust of Japanese consumers in the safety of their food supply. The Japanese government has responded by implementing a series of new regulations and creating the new Food Safety Commission.
- Minimum Quality Standards, Industry Self Regulation, and Economic Welfare. This paper by Tina L. Saitone and Richard J. Sexton at the University of California, Davis addresses the impact of producers collectively imposing minimum quality standards (MQS) on their own industry. One benefit of an imposed MQS is that it enhances quality in production, however with a voluntary program, consumers actually lose and it may create a net loss to the economy as a whole. February 2008.
- Money-Back Guarantees and the Value of Decision Time: An Empirical Analysis. 2005 - This paper provides an empirical estimate of consumers' willingness to pay for return policies of different durations. Using data from California, we show significant willingness to pay for longer return periods and higher premiums for purchases through catalogues and the Internet. Guarantees are crucial elements of marketing strategies, and understanding their economics and use is important. It is especially important to design effective guarantee policies to effect adoption of new technologies and to introduce new products. These are two elements that will be associated with rural development.
- Nutrition Issues to Address in the Farm Bill 2007: A California Perspective, by Lucia Kaiser and Catherine Lamp, AIC Farm Bill Brief #2, 2007 - The Nutrition title of the 2007 Farm Bill provides Congress the vehicle to revise these programs and reorient the outlays to the most important national priorities. California consumers, producers and taxpayers have a major stake in assuring that revisions be undertaken in the interest of more effective programs.
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Organic Agriculture in the 2007 Farm Bill, by Karen Klonsky, AIC Farm Bill Brief #3, 2007 - The 2007 Farm Bill is likely to address issues important for producers and consumers, especially research and development and additional support to facilitate the growth of the organic industry.
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Private Sales and Public Information: Does the USDA's National Berry Report Provide Information on the Relationship between the Spot Market and Precommitted Sales? - Reports on an AgMRC-funded research project.
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The Recent International and Regulatory Decisions about Geographical Indications, Midwest Agribusiness Trade Research and Information Center (MATRIC) Working Paper 07-MWP 10, Iowa State University, 2007 - As worldwide consumer demand for high-quality products and for information about these products increase, labels and geographical indications can be used to indicate quality traits to consumers. In this paper, the authors discuss the dispute between the European Union (EU) and the United States, the World Trade Organization panel decision, and the EU response to the panel decision leading to a new regulation.
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Recent Trends in the California Wine Grape Industry. Over the last 30 years the wine grape industry has expanded rapidly in acreage and production. As shown in this paper by Richard Volpe, Richard Green, Dale Heien and Richard Howitt growth has has been driven by changes in consumer demand and has not been uniform across grape varieties or in the major growing regions. University of California Giannini Foundation of Agricultural Economics. ARE Update. Vol. 11, No. 4, March/April 2008.
- Religion, Religiosity, and the Consumption of Timesaving Foods, 2005 - This draft paper demonstrates the importance of socioeconomic factors such as religious affiliation, age and intensity of belief in demand for food. It demonstrates that intensity of belief affects lifestyle and has a significant affect on portfolio of foods consumed. It is important for marketers to know how religion and other belief systems affect consumers' food preferences and the extent to which consumers adhere to religious or cultural norms.
- Reputation, Quality Observability, and the Choice of Quality Assurance Systems, Center for Agricultural and Rural Development (CARD), Iowa State University, 2004 - A repeated purchases model is developed to explore the fundamental economic factors that lie behind the choice of different quality assurance systems and their associated degrees of stringency by firms.
- Religion, Religiosity, Lifestyles and Food Consumption, University of California Giannini Foundation of Agricultural Economics. ARE Update, Vol. 8, No. 2, 2004.
- Sample Costs for Beef Cattle Cow-Calf Production: 300 head, Sacramento Valley, University of California Cooperative Extension, 2004 - Intended as a guide to make production decisions, determine potential returns, prepare budgets and evaluate production loans.
- Sample Costs for a Cow-Calf/Grass-Fed Operation: 200-head Cowherd with 30 Grass-Fed Cattle in Marin and Sonoma Counties, University of California Cooperative Extension, 2004 - Intended as a guide to make production decisions, determine potential returns, prepare budgets and evaluate production loans.
- Statistical Review of California's Organic Agriculture 2000-2005 (May 2007), Karen Klonsky and Kurt Richter. University of California Agricultural Issues Center - This publication quantifies the current size and growth of the organic industry in California in terms of acres, farm gate sales and number of growers statewide and by commodity, commodity group, county, and region, based on California Department of Agriculture registration data from 1999-2005.
- Statistical Review of California's Organic Agriculture 1998-2003 (December 2005), Karen Klonsky and Kurt Richter, University of California Agricultural Issues Center - This publication quantifies the current size and growth of the organic industry in California in terms of acres, farm gate sales and number of growers statewide and by commodity, commodity group, county, and region, based on California Department of Agriculture registration data from 1997-2003.
- Topics of Consideration for Process Verification, Ag Marketing Resource Center, Kansas State University, 2004 - Process Verification is not likely for every group, and achieving process verification is not as easy as it may seem. There are some issues to consider when undertaking process verification. Most producers do not market all their animals through one program, and it is likely that most producers will not market all of their animals through a process-verified system.
- Traceability, Liability and Incentives for Food Safety and Quality by Sébastien Pouliot and Daniel A. Sumner, 2006 - Pouliot and Sumner show how exogenous increases in food traceability create incentives for farms and marketing firms to supply safer food by increasing liability costs.
- Trends in the Marketing of Fresh Produce and Fresh-cut Products, Roberta Cook, Agricultural Issues Center, University of California, 2007.
- USDA Process Verification Certification Generic Manual for Natural Beef Production, Ag Marketing Resource Center, Kansas State University, 2004.
- USDA Process Verification Certification Generic Training Guide for Natural Beef Production, Ag Marketing Resource Center, Kansas State University, 2004.
- The Welfare Economics of a Money-back Guarantee in Retailing, University of California Agricultural Issues Center, 2005 - Analyzes the welfare economics of money-back guarantees for products provided by monopolies facing heterogeneous consumers.
- We Should Drink No Wine before Its Time, Working Paper No. 973, Department of Agricultural and Resource Economics and Policy, University of California, Berkeley, 2004.
- Wild Pigs in California: The Issues, Marcia Kreith, AIC Issues Brief No. 33, 2007 - The story of the wild pig in California, its economic and environmental impacts and evolving policy concerns.
- Wine on the Web, Susanne Stricker's thesis (in English) Institut für Agrarökonomie der Christian- Albrechts-Universität zu Kiel, 2003 - Discusses transaction costs in e-commerce, with emphasis on wine industries in Australia, California and Germany.
- Wine on the Web in a Global Market: A Comparison of E-Commerce Readiness and Use in Australia, California and Germany, University of Kiel, Germany; Agricultural Issues Center, University of California; University of Kiel, Germany, 2003 - Paper presented at IFTEA Conference, Debrecen, Hungary.
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