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Agricultural Marketing Resource Center

EV Worksheet

AgbizSMART Evaluator®

Criteria Business Name: ______________________________
Management Raw Score Indicator Weight Weighted Score
Industry knowledge   5.0  
Industry network intensity   4.0  
Sector knowledge   2.0  
Management history   1.0  
Management integrity   4.0  
Functional area knowledge   4.0  
Management Attractiveness   20.0  
Product/Service      
Strength of niche orientation   2.0  
Identified customer segment   4.0  
Immediate customer benefits   4.0  
Degree of uniqueness of product/service   1.0  
Access to strong distribution channels   5.0  
Product/Service Attractiveness   16.0  
Market & Industry      
Credible size of accessible market   2.0  
Ability to go undetected by dominant competitors   1.5  
Ease of access to suppliers   2.0  
Strength of distribution support   4.0  
Strength of other supporting partners   3.0  
Ease of growing market share quickly   2.5  
Market & Industry Attractiveness   15.0  
Finance & Economics      
Time to break-even (positive cash flow)   2.0  
Time to break-even profits   3.0  
Internal Rate of Return (IRR) threshold = __%   5.0  
Net Present Value (NPV)   3.0  
Strength of equity position   5.0  
Financial & Economic Attractiveness   18.0  
Competitive Advantage      
Inbound logistics   4.0  
Production processes   4.0  
Outbound logistics   4.0  
Marketing and sales   4.0  
Availability and commitment of partners   7.0  
Risk management strategies   3.0  
Competitive Advantage Attractiveness   26.0  
Personal Fit      
Identification with company’s strategic direction   1.0  
Willingness to support the company   1.0  
Confidence in company’s durability   3.0  
Personal Fit Attractiveness   5.0  
Investment Attractiveness Index   100.0  
 

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