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U.S. Premium Beef

Interview with Steven Hunt, Chief Executive Officer


View Video of the Entire Interview (28:45 min)
View Transcription of the Entire Interview

I. Introduction & Background Information   (Video - 1:02 min)  (Transcription)

II. The Beef Industry  (Video - 1:06 min)  (Transcription)
        - Factors affecting the industry
        - Opportunities present in global markets

III. U.S. vs Australian Beef  (Video - 1:08 min)  (Transcription)
        - Differences between products
        - Affects on world market

IV. U.S. Premium Beef  (Video - 2:48 min)  (Transcription)
        - Origins of the company
        - Industry segmentation
        - Vertal integration in the industry

V. Membership Benefits of U.S. Premium Beef  (Video - 3:54 min)  (Transcription)
        - Benefits of joining

VI. How to Become a Member  (Video - 3:15 min)  (Transcription)
        - Instructions on how to become a member

VII. The Core Competencies of U.S. Premium Beef  (Video - 1:26 min)  (Transcription)
        - Reasons for success
        - Sharing the vision

VIII. The Differences of Cooperatives  (Video - 2:56 min)  (Transcription)
        - Difference between closed cooperatives and traditional cooperatives
        - Getting the right types of members

IX. Developing the Business Relationship  (Video - 2:10 min)  (Transcription)
        - The process of finding a partner
        - Setting up the relationship

X. The Meaning of "Premium"  (Video - 2:40 min)  (Transcription)
        - Importance of the name
        - Customer associations with the name

XI. Differences among Strategic Alliances  (Video - 1:31 min)  (Transcription)
        - Differences in industry alliances
        - Contractual arrangements vs ownership

XII. U.S. Premium Beef's Customers  (Video - 2:09 min)  (Transcription)
        - Differences in local supply and demand
        - East and West Coast markets

XIII. Competition  (Video - 0:58 min)  (Transcription)
        - Industry competition
        - Market competition

XIV. Connecting the Consumer to the Producer  (Video - 1:37 min)  (Transcription)
        - Providing feedback
        - Uniqueness of feedback

XV. Summary  (Video - 0:15 min)  (Transcription)


* Interview conducted by Jeff Katz, Kansas State University.

 

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