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Agricultural Marketing Resource Center

Community Economic Development

Rural towns and cities often look to value-added agriculture to bring economic activity to their communities.  Understanding community economic development, evaluating your community’s economy and assessing your community’s strengths and weaknesses are the first steps on the road to economic development.

Economic developers need to understanding the difference between Business Development and Economic Development, and the importance of business development in developing your community’s economy.

For more information on this topic, see the links listed below of articles posted on related Web sites.

Understanding Community Economic Development

Community Economic Assessment

  • Trends in Retail Trade – Oklahoma State University Extension -- This fact sheet identifies and describes 10 major trends in the retail trade sector. Details and statistics for the following trends are discussed; the growth of e-commerce, kids in the retail market, building customer knowledge files, the American mall in decline, challenging the category killer, precision shopping, entertaining the customer, globalization of retail trade, smart cards, and the general decline in retail sales growth.
  • Assisting Retail Trade Using Consumer Surveys – Oklahoma State University Extension -- With recent concern of the economic situation in Oklahoma, leaders have recognized the need for improved growth and development in rural Oklahoma.
  • Building Healthy Communities-Analyzing Local Markets - Kansas State University Extension — Factors in business success include competition, local trade area population, area income levels, household spending patterns, etc.
  • Potential for Retail Trades in Rural Communities – University of Missouri Extension -- Rural communities developed primarily as trade centers for the surrounding farm area.
  • Understanding Your Trade Area: Implications for Retail Analysis - Mississippi State University Extension — This publication shows a few simple ways to determine the geographic size of a town's trade area.
 

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