In this section you can give an overview of your project or business.  Provide both a current description and background information.

You may want to consider the following points in preparing this section.

1. Description

• Briefly describe the business or project.  This should provide an overview of what you are planning to do. You will go into more depth on some of these issues in later parts of the plan.
• What type of business are you planning (production, processing, manufacturing, marketing, service, other)?  What does it produce and what market does it serve?
• What is the stage of your business? – investigation, proof of concept, start-up, ram-up, expansion, merger/consolidation, etc.
• Describe the strengths of your business or project and its core competencies (what are you good at doing).
• List and describe the results of any business or project analysis that has been conducted like a feasibility study, market assessment, etc.

2. Background

• If this is a start-up business, describe how the project started and evolved.
• If this is an existing business, describe the business and current financial status. 
• List business (project) milestones you have already achieved.