A mission statement is made up of several elements, including a statement of vision, a statement of mission and a listing of core value of the business.

You may want to consider the following points:

• Vision – A vision statement is a mental picture of what you want to achieve.  Don’t make it cluttered or complicated.  A vision statement should be simple enough so you can hold the meaning of it in your “mind’s eye”.
• Mission – A mission statement defines how you will achieve your vision.  It is an action statement and often begins with the word “to”.  Once again it needs to be simple so that you can easily hold the idea in your mind.
• Core Values – Core values are standards you place on your business activities.  Examples include ethics, environmental issues, labor standards, etc.

In addition to the mission statement you may want to state your goals and objectives for the project. 

• Goals – A goal is a general statement of what you need to achieve to accomplish the vision of your business project.
• Objectives – An objective is a specific time-sensitive milestone used to measure your progress towards achieving your goals and vision.

More information is available on Mission Statements and Goals.