a national information resource for value-added agriculture
Agricultural Marketing Resource Center

Products/Services

In this section you can provide a clear description of the product(s) and/or service(s) provided by your business.

You may want to consider the following points in preparing this section.

  • Describe the product or service and its features.
  • Is the product ready for the market or in development (if so, what stage of development and what obstacles remain)?
  • Is the product a consumer product, ingredient, commodity, etc?
  • Describe what is unique or different about your product/service.
  • Compare the product and its features to those of competitors.
  • Describe how the product will be packaged and any specific features of the package.
  • Has product acceptance been tested with consumers?  Have sales actually been realized? Describe sales results to date or product testing results.

More information is available on Product Development.

 

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