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Agricultural Marketing Resource Center

Competitive Assessment

In this section, you can identify the competitors in your market and how you will compete against them.

You may want to consider the following points:

  • Identify similar products/services in the market that are direct competitors to your product/service.  
  • Compare your product/service to these products/services (i.e., features, service, quality, price, distribution, brand, etc.). 
  • Describe the companies that produce these products/services. 
  • Describe the concentration within the market (i.e., large number of small players or small number of large players). 
  • Describe the current competitive intensity within the market (cutthroat competition or live and let-live). 
  • Describe the ease of entry of competitors into this market (can competitors easily enter the market and drive prices down). 
  • Describe how you will compete against these competitors and their products – i.e., low cost, niche market, product differentiation, etc.

More information is available on Competition.

 

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