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Agricultural Marketing Resource Center

Direct Marketing


If you expect to market your product directly to consumers, discuss how you will accomplish it.

You may want to consider the following points:

1. Describe the direct marketing method(s) you will use.

  • Farmers' Market
  • Community Supported Agriculture
  • E-Commerce
  • Catalog Sales
  • In-Store Demonstrations
  • Direct Mail
  • Freezer Sales
  • Catering
  • Door-to-Door Sales
  • Pick Your Own
  • Roadside Markets
  • Sales to Restaurants and Institutions
  • Other

2. List the attributes of this market.

  • Specific location and name of  the market.
  • Will this allow you to access your target market?


More information is available on Direct Marketing.
 
More information is available on Farmers' Markets.

More information is available on Community Supported Agriculture.

More information is available on Farm Retail Marketing. 

More information is available on Email Marketing and Electronic Commerce.

More information is available on Sales to Restaurants and Institutions.

More information is available on Catering.

More information is available on Other Direct Marketing Approaches.

 

 

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