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Agricultural Marketing Resource Center

Economic/Social Environment

 

Describe forces outside of the business and beyond your control that effect the functioning of the business and the market for the product/service. These include economic, societal, technological and governmental forces affecting your business on a regional, national and international basis.

Below are topics you may want to include in your environmental analysis.

Economic

  • Interest Rates 
  • Inflation Rate 
  • Unemployment Rate 
  • Exchange Rate 
  • Other

Societal

  • Environmental Trends 
  • Consumer Trends 
  • Demographics 
  • Other

Technological

  • New technology that may affect the introduction of new competitor’s products. 
  • New technology that may make the technology for making your product obsolete. 
  • New technology that may affect your operations or the operations of your competitors.

Other

  • Governmental
  • Policies and Programs 
  • Regulations 
  • Incentives 
  • Financing 
  • Other

 

 

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