In this section, you can describe how you will promote your product. Use the topics listed below to help guide your discussion.

• Identify marketing themes or product propositions that will be utilized with key customer segments. 
• Describe the use of third parties to be used in the development or deployment of marketing messages (e.g., advertising agencies, consultants, etc.). 
• Describe the selling strategies to be used by sales or marketing personnel. 
• Describe advertising and communications programs that will be deployed, and the media in which they will be deployed. 
• Identify strategic selling partners (e.g., entities that will co-promote your product, include it within their sales bundle, etc.). 
• Identify any plans for marketing research to assess customer acceptance of the sales strategy. 
• For very large potential customers, identify specific market development objectives for those customers.
• Identify marketing and sales incentives to be used for third parties and for sales staff.

More information is available on Promotion.