If you are starting a new business, you need to choose a name for it. Producers often find that naming their value-added business is an exciting exercise. The business name encompasses all of the effort that has been put into the project. So it is an important step.

The most important thing in naming your business is to keep it simple. The name should be easy to remember. We all know of businesses where no one can quite remember its name while other business names roll off the tongue. The name should also convey an idea or image of what the business is about. This can be important when introducing your business to your clients and the public in general.

If you want to delve into the importance of selecting a name for your business, read What a Difference a Name Makes.

For more information on this topic, see the links listed below of articles posted on related Web sites.

• Pick a Winning Name for Your Business - NOLO Law for All - Identifies guidelines to use in your search for a successful business name.
• Choosing a Business Name FAQ - NOLO Law for All - Provides answers to commonly asked questions about choosing and registering a successful business name.
• Make Sure the Business Name is Available - NOLO Law for All - Find out if your desired business name is free for you to use in order to abide by trademark law.
• Registering Your Business Name - NOLO Law for All - Identifies methods to protect your business name and keep it unique.