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Agricultural Marketing Resource Center

Commodity Apples

Overview

Apples are regarded as the third most valuable fruit crop in the United States, following grapes and oranges. The 2010 apple crop was valued at $2.2 billion. The utilized apple crop was 9.2 billion pounds, down 2 percent from 2009. According to the USDA, more than 60 percent of apple production is marketed as fresh fruit.  (NASS 2011)

Every state in the United States grows apples, and 29 states raise apples commercially. Washington State produces 60 percent of the apples in the United States. Other leading states include New York with 14 percent and Michigan with 6 percent of the total U.S. production. Other major apple states include Pennsylvania, California and Virginia.  (NASS 2011)  September 2011 ...  Apples


Marketing

Processing/Manufacturing

  • Apple Products Research & Education Council - This organization provides handling, receiving and production guidelines for the processed apple industry. It also includes health and research information for consumers.
  • Hard Cider & Apple Wine, Processed Apple Product Marketing Analysis, Cornell University, 2000 - This report provides background on hard cider and apple wine, and their potential roles in the processed apple industry.
  • Hard Cider Industry Profile, Ag Marketing Resource Center, Iowa State University - Hard cider is traced back to Europe. In this country the cider tradition is being renewed. Cider can be found on tap, in six packs and in wine bottles. Cider is not wine and it is not beer. Like wine, it is fermented from fruit and can capture the complex flavors of fruit. Like beer, cider has under six or seven percent alcohol and tastes best with some sparkle. It is different from both: a unique beverage.
  • Pennsylvania Tree Fruit Production Guide, Penn State University - This guide features sections of cider production, processing and labeling.
  • Postharvest Information Network, Tree Fruit Research and Extension Center, Washington State University - This site provides information by variety as well as subject, including quality, marketing, organic and storage.
  • Preserving Apples, Kansas State University, 1995 - This document contains how-to apple information for freezing, canning, and making butter, jelly, juice and sauce.

Production

  • Apple, University of Georgia - This site provides an overview of apple cultivars, production, harvest, handling and nutrient content.
  • Apple, Integrated Pest Management guidelines, University of California, Davis.
  • Characteristics of Conventional and Organic Apple Production in the United States, ERS, USDA, July 2011 - This report uses data from USDA’s 2007 Agricultural Resource Management Survey (ARMS) and other sources to examine trends in the U.S. apple sector and compare production and marketing characteristics under organic and conventional farming systems.
  • PlantFacts, Ohio State University - This Web site provides a full-text search engine of all extension and academic department information from all land-grant universities in the United States. Additionally, there are significant image and video databases, a FAQ database and a glossary.
  • Sample Costs to Establish an Apple Orchard and Produce Apples, University of California-Davis, 2001 - This study provides cost estimates for Granny Smith apples grown in the San Joaquin Valley.
  • Tree Fruit Budgets, Ohio State University - This site provides printable budgets in HTML and Excel for apple tree orchards from land preparation and establishment to year five mature trees.
  • Tree Fruit Farm Business Summary, Lake Ontario Region, Cornell University, 1999 - The fruit farm business summary identifies necessary financial and business information, and provides ideas for using the information to evaluate the business. Most of the growers in this study were apple growers.

Businesses/Case Studies

  • Apple Crisp Cooperative, Webster, Minnesota - A group of seven apple growers in southeast Minnesota formed the Apple Crisp Cooperative to work together to develop new products and markets.
  • Apple of His Eye Orchard, Anderson, Indiana, 2008 - Richard Sochacki and his wife decided to start an apple orchard just four years ago. With their 320 trees now producing old and new "favorites," their on-site gift shop offers apple products, including their popular apple cinnamon donuts; other seasonal crops; and gift items.
  • The Big Apple, Rural Cooperatives, 2002 - This article tells how new products and added plant capacity are playing a major role in Tree Top’s marketing strategy.
  • Knouse Foods - Founded in 1949, Knouse Foods is a cooperative that represents hundreds of grower members in the Eastern United States. Musselman’s is one of the group’s branded products.
  • Scotian Gold Cooperative Limited is the only producer-owned apple cooperative in Nova Scotia, handling fruit from 55 growers.
  • Tree Top originated as a grower-owned apple processor in 1960. Today it has more than 1,300 grower-owners in Washington, Oregon and Idaho.


Links checked June 2011.

Related Links

Apples, Fruits and Nuts: 2007 and 2002, 2007 Census of Agriculture - State Data, National Agricultural Statistics Service, USDA, 2009.

 

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