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Agricultural Marketing Resource Center

Cranberries

Overview

The United States produced 766 million pounds of cranberries in 2008, valued at $444 million. More than half of the nation’s cranberries are produced in Wisconsin followed by Massachusetts, New Jersey, Oregon and Washington.

The cranberry, one of three fruits native to North America, is commercially grown in the United States. Cranberries are regarded as nutritious with several health benefits, including being an excellent source of antioxidants. U.S. per capita consumption of cranberries is two pounds, almost entirely in the form of juice.  January 2010... Cranberries


Marketing

Production

Businesses/Case Studies

  • Bradshaw’s Cranberry Farm, Dennysville, Maine - This business grows fresh cranberries for retail and wholesale markets. Market outlets include grocery stores, farmers’ markets, gift shops, farm stands and specialty food stores.
  • Coquille Cranberries, North Bend, Oregon - A relative newcomer to the cranberry business whose bogs are certified by Oregon Tilth.
  • Cranberry Hill, Plymouth, Massachusetts - This farm, which grows certified organic cranberries, is interested in organizing with others in forming an organic growers' cooperative.
  • Decas Cranberry Products, Inc. - This company is one of the leading cranberry purveyors. It markets cranberries for more than 200 growers in Massachusetts, Wisconsin and Oregon.
  • Fresh Meadow Farms, Carver, Massachusetts - This Farm Aid case study describes an organic cranberry operation.
  • Glacial Lake Cranberries Inc., Wisconsin Rapids, Wisconsin - Agritourism activities on this central Wisconsin Century Farm include farm, wildlife and birding tours, which are offered year round but are most popular during harvest in September and October, and during on-farm stays at The Stone Cottage.
  • Ocean Spray - This agricultural cooperative is owned by more than 600 cranberry growers and more than 50 grapefruit growers located throughout the United States and Canada.
  • Ocean Spray Cranberries at the Crossroads, Ag Marketing Resource Center, Kansas State University, 2003 - This case study looks at the governance structure and growth issues facing Ocean Spray.


Links checked January 2010.

 

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