a national information resource for value-added agriculture
Agricultural Marketing Resource Center

Commodity Strawberries

Overview

The United States is the world’s largest producer of strawberries, producing over 36 billion pounds in 2012 and accounting for 29 percent of the total world’s strawberry production. The next highest producing countries are Spain (11 percent), Turkey (7 percent), Egypt (5 percent) and Mexico (5%). Fresh market strawberry fruit accounted for 80 percent of total strawberry production in the U.S. in 2012 of 30.1 billion pounds, valued at $2.2 billion. Processing strawberries accounted for nearly 6 billion pounds in 2012, valued at nearly $200 million. June 2014 ... Strawberries

Marketing

  • California Strawberry Commission - This grower-led commission was enacted in 1993 and succeeded the California Strawberry Advisory Board which was established in 1955. State marketing orders and commissions are formed by legislation which authorizes self-taxation by farmers. This self-assessment funds Commission activities and projects. Its mission is to conduct research, promote California strawberries and manage industry issues. Strawberry Commission activities fall into five major areas: food safety, production and nutrition research, trade relations, public relations and public policy. Activities are developed, approved and implemented under the authority of the Commission's committees, with final approval provided by the Commissioners. This committee structure ensures that the activities of the Commission are thoroughly considered and enacted in the best interest of the industry. The Commission also has public members to ensure that programs advance the greater interest of the community
  • North American Strawberry Growers Association - This non-profit, grower-based association supports ongoing research and educational activities with dues collected from its membership. The North American Strawberry Growers Association (NASGA) was organized in 1977 by progressive strawberry growers and leading small fruit researchers, with the intent to support USDA and state/provincial research programs, develop educational seminars and publications, promote development of equipment, varieties and cultural methods to improve efficiency for the strawberry industry - including grower applied research, and promote beneficial legislation.  Today NASGA represents more than 250 members in 40 states, 10 provinces of Canada and 15 countries. Publications include a research journal, proceedings, and newsletter.
  • The Strawberry Industry, (Updated May 2012). Annual data on U.S. and State harvested acreage, yield, production, prices, crop value, trade, and per capita use of strawberries. Also includes monthly data on shipments, imports and exports, and world data on production and trade. Economic Research Service, USDA.
  • Organic Fruit and Berries (July 13, 2013) By A. Perez and Kristy Plattner. ERS. USDA.
     

Production

  • 10 Years' Experiences with Plasticulture Strawberries in a Colder Area(2009). By C. O’Dell, Virginia Cooperative Extension, ID#2096-1320,Virginia Tech.
  • 2012 Production Guide for Organic Strawberries (2012). Coordinating editors J. Carroll, M. Pritts, and C. Heidenreich, NYS IPM Publication No. 226, Cornell University Cooperative Extension. This guide for organic strawberry production is focused on nutrient and pest management practices and includes topics that have an impact on improving plant health and reducing pest problems. The guide is divided into sections,but the interrelated quality of organic cropping systems makes each section relevant to the others.
  • Critical Use Exemption Information for Methyl Bromide, (Updates for2012). This link indicates the exemptions specific to strawberry fruit and strawberry nurseries which allow for critical uses of methyl bromide for 2012. The critical uses of methyl bromide are adjusted every year based on decisions of the Parties to the Montreal Protocol and rulemakings by the U.S. Environmental Protection Agency (EPA).
  • Economics of Strawberry Productions with Alternative Fumigants by R.Goodhue, K. Klonsky, and S. Fennimore, University of California, Davis. A summary presentation on results of Oxnard and Watsonville field trials with alternatives to methyl bromide fumigation in strawberry production.
  • Implementation of Risk Mitigation Measures for Soil Fumigant Pesticide(March 2012). Soil Fumigant Toolbox which provides training, outreach,and other resource materials for applicators and handlers, communities,state and local agencies, and others interested in understanding and implementing the current requirements for safe use of soil fumigants.Prepared by U.S. Environmental Protection Agency (EPA), the site explains the new safety measures required for soil fumigants as well as the regulatory background of soil fumigant pesticides and dockets.
  • Midwest Small Fruit Pest Management Handbook, (2004). Edited by M.A.Ellis, D. Doohan, B. Bordelon, C. Welty, R.N. Williams, R.C. Funt and M.Brown. Ohio State University Extension, Bulletin 861, The Ohio State University - This research-based online guide provides information on berry diseases, pests and weeds. The second chapter includes details on integrated management of strawberry diseases, identification and understanding of major strawberry diseases, and strawberry pests and weed management practices.
  • Organic Small Fruit Disease Management Guidelines - Integrated Management of Strawberry Diseases by M.A. Ellis and M. Nita, Ohio Agriculture and Resource Development Center, The Ohio State University.According to the authors, disease management strategies are very similar for both organic and conventional small fruit production systems in the Midwest. Major components of the disease management program outlined in this document include: use of specific cultural practices; developing knowledge of the pathogen and disease biology, use of disease resistant cultivars, and timely application of organically approved fungicides or biological control agents or products when needed.
  • Sample Costs to Produce Organic Strawberries, Fresh Market, Central Coast, Santa Cruz and Monterey Counties, (2006). By M.P. Bolda, L.Tourte, K.M. Klonsky and R.L. DeMoura, University of California Cooperative Extension ST-CC-06-O, University of California-Davis.
  • Small Fruit Integrated Pest Management (IPM). (Updated June 29, 2012),Virginia Small Fruits, Virginia Tech. Site contains multiple links to biological, monitoring, and control  information for direct and indirect pests of strawberries.
  • The Southern Region Small Fruit Consortium – Multiple links to strawberry marketing, production, pest information, newsletters and regional experts.
  • Strawberry – 2010 Fruit and Nut Planning Budgets, (June 2010) – Mississippi State University, Department of Agricultural Economics, Budget Report 2010-07.
  • Strawberries & More, (2012). University of Illinois Extension - This site offers picking and handling tips along with a list of Midwest strawberry farms.
  • Strawberries – Organic Production. (2008). National Sustainable Agriculture Information Service, Appropriate Technology Transfer for Rural Areas (ATTRA), National Center for Appropriate Technology (NCAT). This publication provides an overview of organic strawberry production methods. It also covers integrated pest management and weed control techniques that can reduce pesticide use in strawberry production.Included are discussions of weeds, pests, diseases, greenhouse production, plasticulture, fertility, economics, and marketing. Lists are provided of further resources, both electronic and in print.
  • Strawberry Budget Costs and Returns of Producing, Harvesting and Marketing Strawberries in North Carolina, (2008). By C. Safley,Agricultural and Resource Economics, North Carolina State University. An Excel-based interactive spreadsheet that allows users to input estimated yields, prices and average sales volumes to determine grower returns resulting from varying estimated number of customers (u-pick and pre-pick) and breakeven price scenarios.
  • Strawberry, Integrated Pest Management Guidelines, (Updated May 2010).UC-IPM Online, University of California, Davis. Year-Round IPM Program.The documents on this website guide strawberry growers throughout the year in an overall IPM program. Includes Year-Round IPM Program Annual Checklist covering preplanting, planting, prebloom, flowering to harvest, and postharvest activities.
  • Strawberry Research - Gulf Coast Research and Education Center, (2012). University of Florida – This website provides a plant diagnostic clinic,strawberry disease forecast tool, and an award-winning newsletter for strawberry and vegetable growers, in addition to a strawberry production guide which includes a list of U.S. and Canadian nurseries providing plants and includes production statistics.

 Businesses/Case Studies

  • Florida Strawberry Festival,Plant City, Florida - The event began back in 1930 when members of the newly organized Plant City Lions Club conceived the idea of an event to celebrate the bountiful harvest of strawberries. Today, this two-week long annual event held in late February/early March has become one of the best Festivals in the nation, and now ranks among the Top 40 Fairs in North America. Having maintained the same internal structure since its inception, the Florida Strawberry Festival is a community-oriented organization, governed by a board of directors from the community that annually devotes many hours to establishing policies and direction for the annual event. Guests come from near and far to enjoy exhibits of agriculture, commerce, industry, livestock, fine arts, horticulture, and crafts. The fabric of American life is woven into the Festival through social events, contests, youth developmental programs, top-name entertainment, and parades with glorious floats and high-stepping marching bands.
  • Frozsun Foods Inc., Placentia, California (August 2001). By M. Ernst, Cooperative Extension Service EXT2001-11, University of Kentucky. The author identifies some of the key decisions and principles made by the owners of the successful Frozsun's value-added strawberry processing business.
  • Hazeltine Strawberries, Janesville, Wisconsin - After beginning the u-pick business over twenty-five years ago, in 1977, owners and operators Doug and Sue Hazeltine have learned how to offer excellent quality and wonderfully delicious June strawberries at affordable prices. The berry season starts the early part of June and lasts three to four weeks at Hazeltine Strawberries. This operation offers about 12 acres of pick-your-own strawberries, and pre-picked strawberries, fall red raspberries and asparagus are also available.
  • Larriland Farm, Woodbine, Maryland – Seeking a soil-friendly alternative after several years in the turf business, Larry Moore planted his first fruits and vegetables, including strawberries, in 1973. In addition to 14 acres of strawberries, this farm family business produces tart cherries, several varieties of raspberries, blueberries, blackberries, apples, peaches, nectarines and vegetables.

Links checked June 2014.

 

USDA Rural DevelopmentPartially Funded by USDA Rural Development
...and justice for all.

The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.
 

Iowa State University

The names, words, symbols, and graphics representing Iowa State University are trademarks and copyrights of the university, protected by trademark and copyright laws of the U.S. and other countries.