a national information resource for value-added agriculture
Agricultural Marketing Resource Center

Fluid Milk


Overview


The United States is the largest producer of cow's milk in the world. In 2010, the country supplied 193 billion pounds of milk, a 1.8 percent increase from the previous year. California continues to lead the country in milk production, followed by Wisconsin. New York, Idaho and Pennsylvania round out the top five milk-producing states.

Just 30 percent of the milk supply is processed into fluid milk and cream products. The remainder is processed into dairy products such as butter, cheese, frozen dairy products and milk powders. In fact, about half of the milk supply is processed into cheese.  March 2011 ... Fluid Milk


Marketing

Processing/Manufacturing

Production

Businesses/Case Studies

  • Harris Farm, Dayton, Maine - This farm produces natural (antibiotic and hormone-free) milk from a herd of registered Holsteins. In 1996, the farm began direct marketing its milk in recyclable glass bottles. In addition to milk delivery, the farm also delivers meat, eggs, butter and cheese directly to customers.
  • Longmont Dairy Farm Inc., Longmont, Colorado - This family business offers home delivery of its milk, which is sold in returnable glass bottles. The family opened a country store in Longmont in 2000 to market ice cream and dairy products along with other farm-fresh products from Colorado. 
  • Maple View Farm, Hillsboro, North Carolina - This dairy farm owns its own bottling plant. Maple View Farm Milk was first bottled in 1996. Only milk produced on the farm is processed and bottled. Glass-returnable milk bottles are used. Ice cream products are also processed and sold.
  • Shatto Milk Company, Osborn, Missouri - This family-owned dairy farm north of Kansas City began processing bottled milk in 2003. The milk is sold through retail outlets in the Kansas City area.
  • Shaw Farm, Dracut, Massachusetts - The last operating dairy farm in its area, Shaw Farm offers home delivery service. In addition to milk, other products are delivered including ice cream. Milk is sold in returnable glass bottles. A seasonal on-farm ice cream stand was opened in 1999.
  • Western United Dairymen (WUD), Modesto, California - WUD is a trade association with voluntary membership. With 1,100 of the state's dairies as members, they represent approximately 60 percent of the milk production in California. Membership benefits include resources in labor law, environmental regulations and pricing issues.


 Links checked October 2010.

Related Links

Milk and other dairy products from cows, Market Value of Agricultural Products Sold Including Direct Sales: 2007 and 2002, 2007 Census of Agriculture, USDA, 2009.

Food Direct Markets

Food Consumption Trends

 

USDA Rural DevelopmentPartially Funded by USDA Rural Development
...and justice for all.

The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.
 

Iowa State University

The names, words, symbols, and graphics representing Iowa State University are trademarks and copyrights of the university, protected by trademark and copyright laws of the U.S. and other countries.