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Agricultural Marketing Resource Center

Niche/Ethnic Pork


Overview

Niche marketing is targeting a product or service to a small market segment that is not being served or in which demand has not exceeded supply. A market niche can be identified as a geographical area, a specific industry, ethnic group or a particular age group. An ethnic market is a group of consumers that share a common cultural background. The increasingly diverse U.S. population offers pork producers several marketing niches to pursue.  July 2012 ... Niche/Ethnic Pork

Marketing

Production

  • Alternative Swine Production, University of Minnesota Swine Extension research reports.
  • Costs, Returns, Production and Financial Efficiency of Niche Pork Production, Iowa State University Extension and Practical Farmers of Iowa, 2006 - This project reports data collected from 41 farrow-to-finish farms.
  • Efficiency of Niche Pork Production in 2007, Iowa State University, 2010 - Information from 27 niche pork producers was analyzed for production cost and efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.
  • Efficiency of Niche Pork Production in 2008, Iowa State University, 2010 - Information from 18 niche pork producers was analyzed for production cost and efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.
  • Niche Pork Production Handbook, Iowa Pork Industry Center, Iowa State University Extension, 2007 - This online guide has nine sections and 30 subsections that cover such things as nutrition, managing cots, reproduction and genetics, production flow and pig husbandry.
  • Returns and Costs of Niche Pork Production in 2007, Iowa State University, 2010 - Information from 27 niche pork producers was analyzed for return, cost and financial efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.
  • Returns and Costs of Niche Pork Production in 2008, Iowa State University, 2010 - Information from 18 niche pork producers was analyzed for return, cost and financial efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.

Processing/Manufacturing

 Businesses/Case Studies

  • Eden Farms, State Center, Iowa - This coalition of independent family farmers established in 1998 is the largest American supplier of certified Berkshire pork. Eden Farms Berkshire hogs are raised in a healthy, environmentally friendly way. Eden Farms’ producers are committed to a strict code of responsible, humane husbandry.
  • Gordito's Meats, Ogden, Utah - A group of Utah pork producers market Hispanic-style products to Mexican-Americans in Salt Lake City and Los Angeles.
  • Vande Rose Farms LLC, Oskaloosa, Iowa - The farm was formed in 1999 from a base of three farm families: the Van Gilst, De Bruin and Rozenboom families. All are producers in Mahaska County. They trace roots and a bond back more than 150 years, when the first-settler families were immigrants from Holland.



Links checked October 2014.

 

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