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Agricultural Marketing Resource Center

Organic Poultry


Overview
The largest volume of organic meat sales is for poultry. Chicken is the most widely available organic meat; it is found in a large number of natural food retailers and conventional groceries. Chicken is also the most popular natural and organic meat, purchased by more than seven in ten shoppers (73%). Organic chicken dominates because of its relatively short production cycle, low price premium and integrated production.

Production
According to the 2008 Organic Production Survey (NASS 2010), California dominated the organic poultry market in 2008, raising the largest number of broilers, layers and turkeys as well as producing the most eggs. That same year, Pennsylvania continued to rank as the second largest producer of organic broilers, layers and eggs. Likewise, Iowa maintained its position as the third largest producer of organic broilers, layers and eggs.

Broilers
More organic broilers (30.6 million) were marketed in 2008 than organic layer hens (2.4 million) and turkeys (144 thousand) combined. Organic broiler production was centered in California (20.4 million), Pennsylvania (2.4 million) and Iowa (2.0 million). Together, these states produced 81 percent of the organic broiler supply. Total sales of U.S. organic broilers totaled more than $195.8 million in 2008.  (NASS 2010)

Eggs
In 2008, more than 80.4 million dozen organic eggs were produced on 978 U.S. farms. The organic eggs were valued at $154.8 million. The largest producers of organic eggs were located in California (15.8 million dozen), Pennsylvania (14.4 million dozen), Iowa (4.9 million dozen), Washington (4.4 million dozen) and Wisconsin (4.3 million dozen).   (NASS 2010)

Layers
As of December 1, 2008, nearly 4.1 million organic layer hens were being raised in 46 states. Five states dominated that market: California (778 thousand), Pennsylvania (598 thousand), Iowa (253 thousand), Texas (249 thousand) and Washington (243 thousand). These states accounted for 51 percent of organic layer numbers. Sales of U.S. organic layers totaled nearly $2.2 million in 2008.  (NASS 2010)

Turkeys
U.S. sales of organic turkeys topped $8.7 million in 2008. California was the leading producer ($2.7 million), followed by Wisconsin ($144,300) and Washington ($35,200). However, some statistical information was not available for Michigan, Pennsylvania and Iowa.  (NASS 2010)  February 2010 . . . Organic Poultry

 
 
Marketing

  • Accredited Certifying Agents, National Organic Program, USDA - Current listing of certification agencies.
  • International Federation of Organic Agriculture Movement (IFOAM) - This Web site provides access to documents regarding the growing market for organic products.
  • National Chicken Council (NCC) - The NCC represents companies that produce, process and market almost 95 percent of America's chicken. Although NCC's primary responsibility involves public affairs/government relations, it also actively promotes the marketing and consumption of safe and nutritious chicken products both domestically and internationally.
  • National Organic Program, Agricultural Marketing Service (AMS), USDA - This program provides information regarding the national standards and organic certification. Only certified foods can be labeled as organic.
  • Natural and Organic Foods, Food Marketing Institute Backgrounder, 2008.
  • Organic Agriculture at FAO, Food and Agriculture Organization (FAO), United Nations - Provides information on organic agriculture, including international markets, guidelines for exporting and certification.
  • Organic Farming and Marketing, Economic Research Service (ERS), USDA - The briefing room on organic agriculture describes characteristics of the U.S. organic farm sector, including estimates of organic farmland acreage and livestock, by commodity and by state.
  • Organic Livestock Workbook, National Center for Appropriate Technology (NCAT), revised 2004 - This publication is designed for use by organic and transitional producers with livestock or mixed crop livestock operations.
  • Organic Poultry Gaining in Specialty Market Competition, Amber Waves, ERS, USDA, 2007 - Explains why poultry is among the fastest growing organic food products in the United States, despite high feed costs and other challenges in production and marketing.
  • Organic Production, National Agricultural Library, USDA - This collection of resources deals specifically with marketing and trade resources.
  • Poultry Market Prices, AMS, USDA - Up-to-the-minute access to poultry market commodities pricing, including broilers/fryers, eggs and turkeys.
  • U.S. Poultry & Egg Association - This trade organization promotes the poultry and egg industry.

Processing/Manufacturing

Production

Businesses/Case Studies


Links checked January 2010.

Related Links

Organic Livestock and Poultry on Certified and Exempt Organic Farms: 2008, 2008 Organic Production Survey, National Ag Statistics Service, USDA, 2010.

Organic Industry Trends

 

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