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Agricultural Marketing Resource Center

Celery


Overview

Celery has nutritional properties and versatility that have made it a relatively common item in the grocery cart. During 2009, U.S. consumers used an average of 6.1 pounds of fresh celery per person (ERS 2010).

According to the USDA, the 2009 crop of celery totaled 19.7 million cwt, and at an average price of $18.50 per cwt (crate weight based on 60 pounds per crate), the total value of celery was $364.8 million (NASS 2010).

The United States continues to be a net exporter of celery. Likewise, Canada remains the largest market for U.S. celery, receiving about 93,970 metric tons of fresh-market celery, a decrease from the previous year (FAS 2009).  May 2010 ... Celery


Marketing

Processing/Manufacturing

Production

Businesses/Case Studies

  • Cal-Cel Marketing, Inc. - Example of a large-scale producer distributor. The team of Cal-Cel Marketing and Hiji Bros. has been growing celery for over four decades. This site includes a virtual photo tour.
  • Marketing Promotions Increase Florida Produce Sales, 2006 - Three springtime marketing promotions helped boost retail sales of Florida-grown fruits and vegetables (including celery) by nearly $80 million.


Links checked April 2010.

 

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