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Agricultural Marketing Resource Center

Tomatoes


Fresh Tomato Overview
The early history of the tomato in the United States was characterized by the colonialist belief that the brightly colored fruit was poisonous. By the time commercial production began in the mid-1800s, the tomato was well established as a popular produce item in the American diet. By 2008, nearly 2 million tons of commercial fresh-market tomatoes were produced in the United States annually. In addition, 12 million tons of processing tomatoes were produced. In the United States, the two tomato industries (fresh market and processing) are distinctly separate. Processing tomatoes account for the majority of tomato tonnage, while the comparatively higher prices of fresh-market tomatoes make them higher ranked in terms of value.  January 2009 ... Fresh Tomatoes
 

Processed Tomato Overview
The U.S. tomato processing industry, comprised primarily of tomato pastes, sauces and canned tomato products, is distinctly separate from the fresh-market industry. Specific characteristic differences separate tomatoes entering the two markets: fresh-market varieties are juicier and harvested when immature, while processing varieties contain higher percentages of soluble solids, are vine ripened and have a thicker skin than fresh-market tomatoes to survive mechanical harvesting and bulk transport.

The marketing methods of the two industry segments differ as well. The majority of fresh tomatoes are handpicked and sold on the open market, while all processed tomatoes are mechanically harvested and sold under contract. Although the harvest tonnage of processing tomatoes is five to six times larger than that of fresh tomatoes, the low market value for processing tomatoes in terms of dollars per pound make fresh-market tomatoes responsible for a larger share of U.S. total crop value than processed tomatoes.  January 2009 ... Processed Tomatoes

 

Marketing

Processing/Manufacturing

Production

Businesses/Case Studies

  • Eatwell Farm, Winters, California - This farm raises between 40 to 50 different organic products. It is known as "Tomato Wonderland" because of its testing of heirloom and modern varieties of tomatoes. Tomatoes are marketed through a farmers market and through the farm's own Community Supported Ag Program.
  • Long Wind Farm, Thetford, Vermont - This farm has grown organic tomatoes for more than 10 years. It has a 1.3-acre greenhouse. The farm supplies tomatoes to supermarket chains throughout the Northeastern United States.
  • Verrill Farm, Concord, Massachusetts - This farm grows 140 acres of fruits and vegetables, including 30 varieties of heirloom tomatoes. Produce is marketed through a farm stand and to many restaurants in Boston.

 

Links checked January 2010.

 

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