a national information resource for value-added agriculture
Agricultural Marketing Resource Center

Animal Rights and Welfare

Overview

In general, farmers and ranchers raising animals for the production of food and fiber have long known that healthy animals are productive animals. Producer livestock associations and allied industries have established voluntary science-based guidelines for the health and well-being of animals to ensure a safe, abundant food supply for consumers.

It is now possible for farmers who care for their animals using specific types of production practices to become certified with third-party agencies. This certification process offers farmers a label and marketing niche for the products to be sold. The certification process also communicates to consumers that products were raised a certain way.

Animal guidelines extend through the processing and retailing channels, too. The Food Marketing Institute, which represents food retailers and wholesalers, and the National Council of Chain Restaurants also have animal welfare policies on how animals are raised, transported and processed.


Sources


International Animal Rights/Welfare


Restaurants and Retailers Animal Rights/Welfare Information

  • Animal Welfare, Food Marketing Institute - The site contains the organization’s animal welfare policy and program components. 
  • Animal Welfare Program, KFC - Yum! Brands, the parent company of KFC, formed the Animal Welfare Advisory Council to provide the company with information and advice regarding animal welfare issues.
  • Jack’s Way of Doing Business, Jack in the Box - This Web site lists the animal welfare principles of Jack in the Box restaurants.
  • McDonald's USA Animal Welfare- This site lists the animal welfare guiding principles of McDonald’s.
  • Sauder’s Eggs Animal Welfare Program, Sauder’s Eggs - This Pennsylvania-based egg wholesaler has implemented animal welfare guidelines and places a 'Certified Animal Care' seal on every egg carton.
  • Wendy’s Animal Welfare Program - This site includes information on beef, pork and chicken supplier requirements.


Other Links


Checked December 2011.

 

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