Photo courtesy of U.S. Census Bureau, Public Information Office.

AgMRC-Developed Materials

• Wine on the Web - Rapid Appraisal of Web sites by Wineries and Wine Merchants from Australia, California and Germany, University of California, 2003.

Other Information

• Business to Business (B2B) Agricultural E-Commerce Primer and E-Commerce Guidance for Niche Marketing Endeavors, Carl German, University of Delaware, 2008 - This PowerPoint presentation shows growers how to use the Internet to market and promote their business and to use e-commerce to sell their products. The presentation defines fundamental terms and concepts related to e-commerce, describes the evolution of e-commerce in agriculture and explains topics pertinent to selling and marketing on the Internet.
• Computers and the Internet, Federal Trade Commission - This lists FTC consumer publications on computer and Internet topics.
• E-Commerce/Information Technology, Food Industry Center, University of Minnesota - This site lists working papers on e-commerce topics.
• E-Commerce Strategy Plan for Fresh Market Growers, Carl German, University of Delaware, 2008 - This plan discusses how e-commerce, or the buying and selling of goods on the Internet, can be an effective way to lower costs and to increase sales. Fresh market growers are informed how to determine if e-commerce is feasible for them and how to implement this type of direct marketing.  
• E-Commerce Strategy Plan for Agritourism Businesses, Carl German, University of Delaware, 2008 - If you offer something for visitors to see, do or buy on your farm, you are involved in the agritourism business. By adding e-commerce to your agritourism business website, you can streamline the payment process and create better relationships with your customer.
• E-Stats, U.S. Census Bureau - This is the official government site for measuring the electronic economy. It covers approximately 77 percent of economic activity. Agriculture is excluded.
• Internet Retailer - This web portal to e-commerce intelligence has sections on marketing, technology, trends and news.
• Online Product Research, Pew Research Center, 2010.
• Online Shopping, Pew Research Center, 2008.
• National E-Commerce Extension Initiative, Southern Rural Development Center - This site has a database of e-commerce educational products from land-grant institutions. Previous conference proceedings are listed under previous trainings.
• Thoughts for Food: Key Ingredients for Selling Food Online, ECommerce-Guide, 2005.

Links checked December 2011.