Feasibility & Development: Market

Tools and articles that help in identifying, understanding and quantifying the potential market for a product or service can be found below:

Exlploring the Potential for New Food Products – Mississippi State University Extension -- Provides information you can understand and use to avoid investing time and money in developing a product that may have little chance for success in the marketplace.

If your research involves surveying customers and others, read Identifying Your Customer.

Marketing’s Four P’s – Purdue University Extension – Presents the four elements of marketing your products and businesses.

Commodity Busters: Be a Price Maker, Not a Price Taker – HBS Working Knowledge -- Too many businesses are price takers, not price makers. That means they are willing to lower prices to capture market share or to sign up a marquee customer.  Don't let your ego get in the way of good business sense. Here are seven steps toward naming your own price.

Selecting an Appropriate Pricing Strategy - University of Missouri -- The focus of this publication is the selection of an appropriate pricing strategy for value-added agricultural products.

A companion Budgeting Tool is available to help you estimate and compare the returns from selling your produce through various types of direct marketing outlets.

Managing your Products Directly – University of Arkansas – More producers are exploring direct marketing strategies in an attempt to increase farm profitability.

Direct Marketing Guide for Producers of Fruits, Vegetables and Other Specialty Products – University of Tennessee Extension – When producers become the “retailers,” they have the opportunity to sell at or slightly above retail supermarket prices and avoid for the services of wholesalers and retailers.

Community Supported Agriculture, Sustainable Agriculture Network -- Community Supported Agriculture has revolutionized thinking about how farmers and consumers can participate in a local food system based on mutual trust.

Locate Local Producer, Buyers & Sellers -- MarketMaker -- MarketMaker is a national network of states that connect farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers.

Marketing Targets

Direct Marketing - Getting Started

Pricing for Profit

Marketing Plans

Marketing Research Tools

Building Your Brand