Feasibility & Development: Product & Technical

Resources to do an analysis of the product and services a business offers through a pre-feasibility or full business review can be found below:

Before you embark on an effort to do marketing research, you need to understand the process. If you are going to do your own Marketing Research,
Doing the marketing research required for a comprehensive marketing plan can provide a business with a clear understanding of the needs and demands of the customer. It can also identify the best potential markets and find the most effective and efficient means of getting its products to these markets.

Marketing Plan – Small Business Administration -- A sound marketing plan should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising and promotion. Selling Food Products - A Business From Your Home – Iowa State University -- Finding a market, studying the competition, licensing, facilities and appliances, food cost pricing, marketing, promotion, food processing and safety.

Provisional Patent Applications

Clearing up the Confusion about Patents, Trademarks and Copyrights

A Marketing Primer for Start-up Businesses

Marketing Strategies