Growth & Maturity: Market

Tools and articles that help in identifying, understanding and quantifying the potential market for a product or service can be found below:

Enterprise Budgeting

Community Supported Agriculture Resources for Farmers or Producers, USDA.

Starting a New Farmer's Market – Small Farm Center, University of California Extension -- First, the produce must be fresh! High quality is essential to keeping the market attractive to weekly customers. Commodities are best when picked the day of the sale. Customers like to see carrots with the tops on and melons that are fully ripe.

Farmers' Market Facts – Ag Marketing Service (AMS), USDA -- Farmers' markets, now an integral part in the urban/farm linkage, have continued to rise in popularity, mostly due to the growing consumer interest in obtaining fresh products directly from the farm.

Estimating Retail Market Potential – University of Maine Extension -- When projecting a market’s potential for your product, there is no single method for success.

Cash-Flow Projection for Operating Loan Determination – Kansas State University Extension.