Investigation: Market

Tools and articles that help in identifying, understanding and quantifying the potential market for a product or service can be found below:

A feasibility analysis is an important tool to help you assess the viability of starting a new value-added business, or re-organizing or expanding an existing business. It provides important information needed to make the critical decision of whether to go forward with a business venture.

The analysis often takes the form of a formal study conducted by someone outside of the business (i.e., consultant). However, it is critical that the business venture founders are involved in the study and question its assumptions and conclusions.

Understanding Cash Flow Analysis

What is a Feasibility Study?

Feasibility Study Outline

When to do and how to use a Feasibility Study

Considerations When Selecting a Consultant

Overview of Consulting Agreements

Sample Consulting Agreement