Marketing food products directly to consumers is a popular way of adding value to a farming operation. Direct marketing can be done by an individual producer or a group of producers working together. Also, there are a wide variety of ways of accessing consumers.
To help you understand direct marketing, read Direct Marketing – Getting Started. An important element in direct marketing your products is setting a price. Pricing your Product helps you understand various methods of setting a price for your product. A companion Budgeting Tool is available to help you estimate and compare the returns from selling your produce through various types of direct marketing outlets.
For more information on this topic, see the links listed below of articles posted on related Web sites.
- Selling Food Products - A Business From Your Home – Iowa State University -- Finding a market, studying the competition, licensing, facilities and appliances, food cost pricing, marketing, promotion, food processing and safety.
- Direct Marketing Guide for Producers of Fruits, Vegetables and Other Specialty Products – University of Tennessee Extension – When producers become the “retailers,” they have the opportunity to sell at or slightly above retail supermarket prices and avoid for the services of wholesalers and retailers.
- Assessing Risk and Financing Requirements in Direct Marketing -- Direct Marketing and Tourism Handbook, University of Arizona -- This provides some tips and tools to help you understand your market and the associated risks and finances required.
- Marketing Strategies for Farmers and Ranchers – Sustainable Agriculture Network -- How to get started in alternative marketing enterprises including numerous examples of people using such strategies in the field.
Revised May, 2019.