Marketing food products directly to consumers is a popular way of adding value to a farming operation. Direct marketing can be done by an individual producer or a group of producers working together. Also, there are a wide variety of ways of accessing consumers.
To help you understand direct marketing, read Direct Marketing – Getting Started. An important element in direct marketing your products is setting a price. Pricing your Product helps you understand various methods of setting a price for your product. A companion Budgeting Tool is available to help you estimate and compare the returns from selling your produce through various types of direct marketing outlets.
For more information on this topic, see the links listed below of articles posted on related Web sites.
- Managing your Products Directly – University of Arkansas – More producers are exploring direct marketing strategies in an attempt to increase farm profitability.
Revised September, 2019.