Farmers' markets have grown in popularity in recent years. The term farmers' market describes an organized market where farmers and others come to sell directly to consumers. They provide farmers an easy way to sell food and other products directly to consumers without involving a middle man. Direct markets are often community based and organized by communities, growers, civic organizations, community service organizations, extension and other groups.
An Electronic Budgeting Tool is available to help you compare the returns from selling your produce through a farmers’ market or another direct marketing outlet.
For more information on this topic, see the links listed below of articles posted on related Web sites.
Understanding Farmers' Markets
- Starting a New Farmer's Market – Small Farm Center, University of California Extension -- First, the produce must be fresh! High quality is essential to keeping the market attractive to weekly customers. Commodities are best when picked the day of the sale. Customers like to see carrots with the tops on and melons that are fully ripe.
- Farmers' Market Facts – Ag Marketing Service (AMS), USDA -- Farmers' markets, now an integral part in the urban/farm linkage, have continued to rise in popularity, mostly due to the growing consumer interest in obtaining fresh products directly from the farm.
- Food Safety for Farmer’s Market Venders – University of Nebraska -- Vendors at farmers' markets are responsible for the safety of the products they offer for sale.
Farmers' Market Resources
- Locate Local Producer, Buyers & Sellers -- MarketMaker -- MarketMaker is a national network of states that connect farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers.
Revised September, 2019.